
Hello.
I’ve spent over 20 years designing fashion, accessories and lifestyle products across Australia — from new start-ups to established brands — and the thing that has never changed is what I’m chasing: that moment when someone picks something up and thinks “I have to have this.” Not the “I suppose this will do” purchase, but the one that stops them in their tracks. That’s the feeling I design toward, every time.
I’m a genuine collaborator who loves working as part of a team, but I’m equally happy just rolling up my sleeves and getting the work done. People who’ve worked with me would say I’m warm, reliable, and easy to have around — which, in this industry, matters just as much as the work itself.